Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, Gift Giving
This new webinar, Winning with Gen Alpha: Unlock the Purchase Drivers of Toys, Games, and Gift Giving, unites Collage’s Cultural Insights and Audience Intelligence and MikMak’s e-commerce Expertise to help brands win this coming holiday season. Attendees will gain a holistic view of how Gen Alpha and their families make purchase decisions and how toy and games brands can convert those insights into competitive advantage. You will leave understanding how to combine cultural context with real time eCommerce data to prepare and respond to these shopping trends.
Key Takeaways:
- The passion points and key moments that influence Gen Alpha gift giving based on Collage cultural insights
- Which platforms and retailers are driving the most toy/games conversions based on MikMak's Shopping Index data from 2,500+ global brands
- Paid and organic media performance benchmarks for toy/games brands
- Success stories from leading toys/games brands in market
NOTE: MikMak is offering this webinar in collaboration with Collage Group.. By submitting the form to watch the webinar, you consent to the use of your information according to the Privacy Policies of MikMak and Collage Group
