Winning in OTC Health & Wellness eCommerce:
Shopper Insights and Trends You Need to Know
OTC Health & Wellness products are becoming a cornerstone of modern self-care. But as consumers shift to digital-first shopping, the path to purchase is more complex than ever.
Rising costs, evolving expectations, and fragmented shopper journeys mean success requires more than just being on the shelf. That’s why MikMak and Collage created this eBook, packed with actionable data insights, real brand examples, and best practices to help you:
- Understand the latest OTC eCommerce trends driving Health & Wellness category growth
- Unlock shopper insights by demographic, cultural, and regional segments to reach your most valuable audiences
- Identify the acquisition channels, retailers, and product categories generating the most shopper demand today
📘 Download the free eBook and discover what it takes to turn OTC shopper insights into measurable eCommerce growth for your Health & Wellness brand.
NOTE: MikMak is offering this report in collaboration with Collage Group. By submitting the form to download the report, you consent to the use of your information according to the Privacy Policies of MikMak and Collage Group.