New eCommerce Guide

New Year, New Me - Europe

According to the MikMak Shopping Index, European shoppers are predicted to be budget-conscious in 2024. How can your brand stay at the top of their shopping list?

To accelerate sales and gain market share, first-party data will become ever more crucial for multichannel brands. Additionally, Retail Media is on everyone’s lips, but there are many challenges to consider.

Knowing the latest shopping trends will help you optimize your brand’s digital strategies for the new year. Check exclusive insights from MikMak in this guide, and find out:

Consumer preferences and behaviors across four key eCommerce industries (Grocery, Alcohol, Personal Care, and Beauty), with a focus on the UK and French markets
Predictions for the future of eCommerce, and best practices to help brands strategize
Success stories from major multichannel brands

New Year, New Me - Europe

Download Charts

Average Purchase Intent Rate - Grocery Brands

Grocery Traffic Sources by Share of Purchase Intent Clicks

Top 3 Social Media for Grocery Brands by Share of Purchase Intent Clicks

Top 5 Grocery Retailers by Share of Purchase Intent Clicks

Average Purchase Intent Rate - Alcohol Brands - 2023

Alcohol Traffic Sources by Share of Purchase Intent Clicks

Top 5 Retailers for Alcohol Brands by Share of Purchase Intent Clicks

Average Purchase Intent Rate - Personal Care Brands - 2023

Personal Care Traffic sources by Share of Purchase Intent Clicks

Top 3 Social Media for Personal Care eCommerce by Share of Purchase Intent Clicks

Top 5 Retailers for Personal Care Brands by Share of Purchase Intent Clicks

Average Purchase Intent Rate - Beauty Brands - Europe 2023

Beauty Traffic sources by Share of Purchase Intent Clicks

Top 3 Social Media for Beauty eCommerce by Share of Purchase Intent Clicks

Top 5 Retailers for Beauty Brands by Share of Purchase Intent Clicks

Average Purchase Intent Rate - Europe