New Year, New Me - Europe

According to the MikMak Shopping Index, European shoppers are predicted to be budget-conscious in 2024. How can your brand stay at the top of their shopping list?
To accelerate sales and gain market share, first-party data will become ever more crucial for multichannel brands. Additionally, Retail Media is on everyone’s lips, but there are many challenges to consider.
Knowing the latest shopping trends will help you optimize your brand’s digital strategies for the new year. Check exclusive insights from MikMak in this guide, and find out:
  1. Consumer preferences and behaviors across four key eCommerce industries (Grocery, Alcohol, Personal Care, and Beauty), with a focus on the UK and French markets
  2. Predictions for the future of eCommerce, and best practices to help brands strategize
  3. Success stories from major multichannel brands