What Over-the-Counter Medicine Brands Need to Know This Cold & Flu Season
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The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending wave of colds and flu, Over-the-Counter Medicine brands should be taking a close look at how and where shoppers are shopping.
MikMak analyzed the latest insights and trends your brand should know to prepare for, and succeed during, the season.