Target Benchmarks & Insights Report

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Consumer preference for Target eCommerce has shifted

Did you know that TikTok has emerged as a top social commerce platform for Target shoppers in the last year? Or that Sunday evening is the best time to reach Target shoppers? Knowing the trends and insights specific to Target could help you win with consumers into 2023 and beyond. Read the guide to learn:

  • What platforms Target shoppers are discovering products on
  • Target consumer preferences such as top categories, peak shopping times, and most shopped for products
  • Marketing best practices to reach Target shoppers

Download Charts


Social Platform Share of Purchase Intent Clicks to Target


Top Categories for Target Shoppers, 2022 & 2021

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