2023 Pinterest Benchmarks & Insights Report

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Did you know, Pinterest’s audience grew 7.5 percent year-over-year? That makes it the third-fastest growing social media platform worldwide, outpacing the likes of Facebook, YouTube, and Instagram. How is your brand optimizing its social commerce strategy to appeal to consumers on Pinterest? Read the guide to learn:
  1. Top-performing product categories scoring on Pinterest
  2. The retailers most commonly preferred by Pinterest shoppers
  3. Best practices for your brand to engage and attract Pinterest shoppers


Download Charts


Top 10 States by Purchase Intent Rate


Top Categories for Pinterest Shoppers by Purchase Intent Rate


Top 5 Retailers by Share of Purchase Intent Clicks

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