2022 Toys and Games
Benchmarks and Insights

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Online Toys & Games shoppers are discovering products on social media...

Did you know that currently, over 89 percent of all Toys & Games shoppers on the MikMak Platform begin their shopping journey on Facebook and Instagram? Across all major social platforms, purchase intent rates for this category are high. What insights can your brand leverage to win consumers in this category? Read the guide to learn:

  • What social media platforms and retailers are most popular with Toys & Games shoppers
  • Geographic insights for Toys & Games brands to help inform media targeting and inventory decisions
  • Best practices for marketing your products to entice consumers to purchase 


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