2022 Home Care
Benchmarks and Insights

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Home care shoppers use social commerce and are price conscious...

Did you know that currently, over 60 percent of all Home Care shoppers on the MikMak platform began their shopping journey on Facebook and Instagram? It is clear that social commerce will continue to be crucial throughout 2022. To stay ahead of the game, read the guide to learn:
  • Different purchase intent rates for home care items across retailers and social platforms
  • What demographic categories of shoppers are most likely to buy home care products
  • Best practices for pricing and marketing your products to entice consumers to purchase 


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